H.264

Checking out a new iPod now applies to more than shopping trips or web browsing. This week the South Huntington Public Library on Long Island, New York, became one of the first public libraries in the country to loan out iPod shuffles.
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A variety of equipment using H.264 for video encoding is likely to hit the shelves between 2005 and 2007. It has already been selected as the video encoding scheme for next-generation Blu-ray Disc and HD DVD optical discs, as well as for terrestrial broadcasting to mobile phones.
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